Training coaches and employees in order to roll out an Innovation Methodology



For an organization that’s good at calculating risks, it can be tough to undertake new things that are unpredictable. Which is why Allianz asked for assistance in guiding motivated employees to develop ideas with minimal risk and maximal business results. This way, Allianz aims to enable its own employees to develop innovations that customers truly want.

The first pilot project was a team with a digital proposition for the emerging car-sharing market.


As an initial exploration, we started out with one team and their idea. By experimenting with methodologies and approaches, we discovered how innovations could best be developed and implemented within Allianz. We obtained quick resultsand developed a tailor-made innovation approach, including portfolio management and governance that fit the structure and culture at Allianz Benelux.

Within the innovation program, teams are assisted on three different levels to validate innovative ideas and generate successful market propositions from them.


  • 450 employees have participated in a one-and-a-half day tailormade innovation training program.
  • 48 employees have participated in an intensive, 12-week, follow-up training program in which Allianz has developed new concepts.
  • 12 employees were trained in the innovation methodology and became qualified to pass this knowledge on to other Allianz employees.
  • 9 Ideas presented to the board
  • 1 of these initiatives concerns an H3 innovation that is currently being introduced to the market


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